Continuous tracking and accurate measurement are the ABC of a high-performing SEO campaign. It is not possible to maximize a thing without measuring it. To say precisely, a perfect measure of returns on investment in an internet marketing or SEO campaign makes it clear if the figure of returns can or should be maximized. This is what a SEO company in Chicago believes in. Executing a campaign without concrete goals ahead is as same as bowling blindfolded. Continuous tracking the goals and measuring the results accurately are what SEO services Chicago are based on.
Three metrics are a must know to maximize ROI from a SEO campaign. One of the metrics is non-branded organic visits on a monthly basis, which is of immense importance for a SEO company in Chicago. Search engine ranking and visibility of a website is not possible, if powerful keywords are not targeted in a campaign. Think of the site as a virtual sales representative or a sales funnel. Investing in marketing plans to drive quality visitors cost-effectively into the funnel is good. Tracking or monitoring the visitors’ actions and activities is important when they are in the funnel. That is part of SEO services Chicago.
The goal of SEO services Chicago is to make sure the flow of non-branded visits to the target websites. Only it is what results in an increase in the organic ranking and visibility of the sites. What works behind the process is an emphasis on the keywords or key phrases that piqu the visitors’ interest in the service or product that the sites feature. Tracking the traffic continuously will give a measure of which keyword or keywords are stronger or generate potential traffic. This is the way every SEO company in Chicago proceeds executing SEO campaigns.
Traffic to conversion rate is another important metric to be followed by a SEO company in Chicago. Driving mere traffic will not work if the traffic does not result in conversions or sales or leads. Visitors to a site that bring conversions are more valuable than those who visit the site and leave doing nothing. Therefore, tracking the visitors landing on the site and their activities is one of the important SEO services Chicago. Savvy companies divide conversions into two basic categories: macro and micro. Downloading white papers, doing registration on the site and signing up for email newsletters are micro conversions. Filling in a web form and submitting it is a macro conversion.
Cost-per-conversion is the third important metric in a target-driven SEO campaign. A SEO campaign, developed wisely, managed properly and executed deliberately is effective enough to generate visits and sales at a minimal cost per conversion. An industry-experienced SEO company in Chicago is well aware of this issue. Only few companies test their marketing strategies due to lack of the resources like time and money. Tracking cost-per-conversions for every website marketing strategies forms the crux of SEO services Chicago. The importance of these three metrics in a SEO campaign is immeasurable.